Articles

B2B Marketing Jobs: Employment benefits
Considering recruiting a fresh face to your team in time for the New Year, but stumped as to where to find the right candidates? There is a wealth of B2B marketing talent available, writes Mark ... 

B2B Marketing Jobs: CIM Survey Shows Further Learning Equals Higher Earning
With the volume of applicants for marketing jobs outnumbering vacancies, marketers are now told that they must undergo further education to beat the competition, according to a survey by The ... 

B2B Marketing Jobs: Get Your House in Order
Communicating to your staff should be an integral part of your marketing strategy as it encourages motivation and a united team, as well as helping to alleviate office rumours. Alex Blyth presents ... 

B2B Marketing Jobs: Human Capital
Recruiting B2B marketers is both costly and time-consuming, and can have catastrophic consequences for your business if you get it wrong. So how should companies choose between the various ... 

B2B Marketing Jobs: State of the Market: Up and Up for B2B
B2B marketing is booming, with budgets, confidence and board-level recognition all on the rise, according to respondents of the first ever comprehensive survey into current trends and opinions across ... 

B2B Marketing Jobs: Recruitment: Vive La Difference
B2B marketers have a wide variety of backgrounds, according to research by B2B Marketing Jobs in association with StopGap. However, what they lack in schooling, they make up for in commitment, with ... 

B2B Marketing Jobs: Jobs for Boys (and Girls)
Finding the right b2b marketing job for a B2B marketer – or the right marketing manager for a B2B brand – can be a convoluted process given the cost of media and the fragmentation of opportunities. ... 

B2B Marketing Jobs: Networking: Business Buddies
Networking has a bad press. Often viewed with suspicion, it's labelled as everything from a support group to pyramid selling. The truth, as Sara Goodwins discovers, is rather different.First let's ... 

B2B Marketing Jobs: Company Values
Transparent company values can boost the happiness and productivity of a marketing team, and this can be sustained through a more sophisticated approach to recruitment, says Claire Owen, MD of ...